Organic Integration
“Organic Integration is the creative process by which a leader aligns — passion with strategy, collaboration and and process — to best achieve sustainable, accelerated growth with greater fulfillment for everyone involved. ”
— Shelley Moore - President, Founder of Insight SC
Communities and their organizations are living, breathing, and changing at all times. People and technology are the most unpredictable forces, driving the need to evolve and think differently, working at faster rates.
With these changing and evolving dynamics, leaders need a framework to rely upon by which they can quickly adapt, realign, and consistently provide stability and sustainability within their organizations and communities.
For over 25 years, Insight's founder, Shelley Moore, has worked with more than 300 organizations and has identified four consistent elements that, when aligned and organically integrated into the organization's or community's DNA, cultivate and accelerate growth.
These four elements are the framework for Insight's proprietary business model and its services.
1. Passion
Passion is the lifeblood of the organization. Places with people who have passion take in more air and have more energy. You can feel it. When everyone working in an organization or community has a passion for what they do, synergy emerges, and amazing inventions and solutions start to emerge. This energy and focus is set by leadership.
Leadership self-awareness
Vision clarification
Executive alignment
Organization engagement
2. Strategy
Strategy captures the external plan for growth with customers via the products and services offered. Strategy must be aligned with the higher purpose of vision, mission, values, and measurable objectives. Strategy begins with market research that targets products and services to specific customer needs. The strategic framework of established goals, objectives, strategies, and tactics that guide action plans for implementation and measures for success.
Unique business model development
Market research and wisdom
Innovation process renewal
Strategic integration
Achieving strategic alignment and orchestrated execution that is realized in the marketplace is hard enough. Internally and externally communicating the framework's pieces and ensuring everyone understands their part in action is even more challenging. Yet, it is necessary and quite possible to achieve both.
Strategic understanding and alignment compound efficiency by clearing confusion and creating a super highway for communication. The efficiency of this deeply integrated alignment, coupled with the energy of leadership's personal passion, is a powerful force that creates a competitive advantage.
3. Collaboration
Collaboration doesn’t compromise. The organization designs the structure it needs to execute its strategy, and team members are assigned roles that align with their talents and skills. Collaboration is a win-win when roles are aligned with strategic requirements, and this integration is understood by the entire team, who become focused on executing the plan and reaping the rewards.
Organization design and alignment
Role definition and assignment
Individual and team development
Integrated performance management
Greater productivity is achieved when organizations and communities don't compromise. Instead, they collaborate to clearly define a team design that 1) is on purpose with the strategy, and 2) is on purpose with people's individual talents and strengths.
When people understand the expectations of their roles and if those expectations are aligned with their talents, they flourish.
Furthermore, when team members have a clear line of sight to the vision and external strategy -- while seeing how their role is required for collective success -- watch out! This collaborative alignment from visionary purpose to individual passion is a powerful force.
4. Process
Process and accountability activities add energy to the speed of growth. Process is the discipline required to refine the tasks and steps necessary to implement strategies, remove redundancy, and make work easier. Streamlining process steps, tracking accountability metrics, and effectively utilizing technology to share meaningful analysis are activities that accelerate work and growth.
Core process mapping and optimization
Non-core process automation
Outsource partner strategy
Core technology strategy
OI is a creative process
Over the years, we have continued to develop specific practices designed to align and integrate passion, strategy, collaboration, and process. We have found that focusing on this integration always leads to accelerated growth and greater fulfillment. It's physics!
We believe the quest to achieve continuous Organic Integration fundamentally redefines the active role of leadership -- from being less like Maverick as a fighter pilot to being more like Neo or Trinity in the Matrix.
How? Running our lives, organizations, and communities is about being as human as possible while productively integrating technological advancements into our lives. Those leaders who are best at making choices to achieve Organic Integration perform most effectively in advancing and winning in today's dynamic and global environment.
Thus, leaders accomplishing Organic Integration must be creative and highly skilled at the discipline of aligning these elements together at the same time:
Understanding people and their passions and talents
Morphing multiple flexible strategies, repositioning resources, and quickly interpreting objective information
Designing teams to have synergy
Building elegant processes and supporting technologies for delivering work efficiently for an optimized customer experience
Using execution tools as needed to ensure the team is skilled to implement
Doing it all while intuitively following instincts to shift as necessary to maintain or adapt the alignment required for continuous growth
These skills develop with time, and the more you practice, the better and faster you become.
Consequently, there is no right way or solution to integrate an organization or community organically. It is a series of creative acts that must support the unique DNA of an organization while being performed by the distinct natural talents of its leaders. These actions must be built around a solid yet flexible strategy for directing everyone’s energy in any one moment.
Organic Integration is the goal. The Insight Growth System provides the elements for leaders to achieve it.
People intentionally lead OI
People ultimately choose whether to be motivated or not. They also control the energy required to achieve growth.
The faster pace of change today inevitably enforces some technology requirements into this creative process, such as:
Using analytics, performance dashboards, and scorecards
Routinely engaging new technologies -- all of which are at our fingertips -- ready to share all aspects of our people, organizations, industries, and communities (and yes, provide it all as we sleep).
Yet, there's much more to it than just the logical technical stuff.
Leaders must know how to quickly access the correct information and adapt relevant strategies while being connected to the emotional performance of themselves and their people.
Those leaders who excel at Organic Integration intentionally develop and fully engage their emotional, instinctual, and critical thinking talents and skills.
They process complex information and can consciously relate to and connect with the individual and collective needs of people.
OI is a quest for relevancy and growth
Organic Integration clarifies the connections people need to see for an organization to be relevant to their energy use.
When these connections are acted upon, a stickiness is achieved that binds people to their work. As this connection builds on the energy of others, velocity increases, and the momentum for growth is achieved.
So, what does Organic Integration look like in your organization or community?
It is a creative system led by leadership that aligns and unites people to make a unique difference in their community.
"Unfortunately, no one can be told what their Matrix is. You (leaders) have to (do the work and) see it for yourself."