The Strategy Map

The Insight Growth Plan Strategy Map is designed to take your products and services to market. Starting with customer data and market segmentation, you will create a brand that represents the organization's vision and values, along with its comparative advantage and customer promise. Through scenario planning exercises, you will frame the context for your strategic growth plan's goals, objectives, strategies, and tactics that will drive your implementation over the next one to three years. To generate revenue, the growth strategy will be driven by integrated sales and marketing plans that are automated to appeal to your target markets and optimized to tell your brand's story effectively. Finally, reporting, analytics, and scorecards will measure success and identify any necessary modifications.

Cultivate growth with strategic intention.

Growth strategies need to be well-informed, and team action plans must be executed promptly. Gone are the days of strategic plans that are pages long and sit on shelves.

Today, growth planning is informed, processed, and executed in the moment. Team members must develop the skills to collaborate fluidly, analyze, and align to design and implement winning outcomes that are relevant and have fewer chances of error.

This involves developing a straightforward strategic framework that encompasses the organization's or community's vision, mission, values, goals, objectives, and strategies.

Insight's growth plans are fluid and organic.

Insight's growth plans are fed with data, perceptions, and research to build scenarios collaboratively. These scenarios are based on prioritizing existing macro trends, or, more importantly, trends that can be projected or imagined as possibilities in the future. Collecting these scenarios builds rich playbooks and decision-making tools that leadership teams can strategically refer to and borrow from as reality unfolds.

The scenario planning process and the ensuing dialogues connect synapses and form alignment among the team about how to swiftly and nimbly respond to inevitable internal and market changes.

We have facilitated this process across various industries, including manufacturing and local government community planning.

The results include detailed action plans, organizational models, capacity-building plans, and other strategic plan formats that outline the steps and assignments necessary to complete immediate individual projects, as well as the resources required for growth.

Strategy Services

- Organization/ community SWOT, engagement assessments
- Customer/ constituency needs analysis
- Primary and secondary research and analysis - surveys, focus groups
- Target segment analysis
- Unique advantage, value proposition, and competency identification
- Project feasibility and assessment
- Due diligence analysis
- Vision, mission, and values formulation
- Scenario planning
- Organization/community model development
- Public-private partnerships
- Strategic framework formulation
- Community development, economic, and placemaking planning
- Capacity building
- Budgeting
- Marketing and brand identity planning
- Communications platform design
- Campaign strategy, management, and tracking
- Multi-channel promotions and campaigns
- Fundraising and capital funding planning
- Sales planning and territory development
- CRM and contact database implementation
- Websites and online marketing
- Graphic design and marketing communications for all mediums
Build deeper relationships with tactics designed for effective marketing communications to support sales growth plans.
- Target market segmentation
- Gain new leads through strategic sales and marketing strategies
- Orient new customers and build deeper relationships
- Implement strategies to reaffirm customer committments
- New product and service introduction strategies
- Gain referrals and testimonials
- Develop next-level proposals
- Automate sales and marketing communications and workflows